The existing course page wasn't doing the school any favors. It didn't communicate what made zdaj.it worth picking over any other option, and signing up meant hunting down a phone number or sending an email. Students coming in from social media landed on something that felt half-finished. No clear value, no easy way in.

A full sales landing page built around a conversion funnel. The hero opens with a course trailer and a direct CTA to book a first lesson. From there the page works through dedicated sections covering the full course curriculum with a timeline, a deep dive into the private Discord community (24/7 mentor access, custom study materials, past matura archives), which was one of the school's strongest differentiators against competitors. Further down there are student reviews as real screenshots, a feature comparison table against traditional tutoring and other online courses, and an FAQ. The page closes with a booking section tied to a specific teacher's calendar on cal.com, which is also where the hero CTA points.